Buyer Tips • Homebuying • Homeownership • Market Updates • Mortgage & Rates • Seller Tips • September 28, 2026

Monday Market Brief: September 28, 2026

MDCS Realty • Monday Market Brief

More Buyer Leverage.
Less Purchasing Power.

Southwest Riverside County real estate is giving some buyers more room to negotiate. However, higher mortgage rates are making monthly payments harder to solve.

September 28, 2026

Southwest Riverside County real estate is not moving in one direction. Winchester, French Valley, Menifee, Murrieta and Temecula continue to show different price patterns. At the same time, mortgage rates moved sharply higher last week.

As a result, buyers can gain negotiating leverage without gaining purchasing power. For sellers, that means pricing and competition matter even more. So, the closer we get to an actual property, the more local the analysis needs to become.

Winchester Median
$666,655
+2.6% year over year

French Valley Median
$694,540
-0.8% year over year

Freddie Mac 30-Year
7.03%
Sept. 24 weekly average

U.S. Inventory
4.9 mo.
August existing homes

01 • Home Base

Winchester and French Valley Are Telling Different Stories

Winchester remains my home-base market. Its latest numbers show why broad housing headlines can be misleading. Over the three months ending in August, Winchester’s median sale price was $666,655. That was 2.6% higher than one year earlier.

Meanwhile, sales increased 21.6%. The median market time was 45 days. So, higher sales did not automatically create a fast-moving market.

French Valley tells a slightly different story. Its median was $694,540, down about 0.8% year over year. However, sales increased roughly 33%. About 39% of listings recorded price drops.

In other words, a small change in median price does not tell us whether buyers disappeared or whether every home’s value moved by the same amount. Price range, condition, location, competing inventory and builder incentives still matter.

02 • Around the Valley

Southwest Riverside County Real Estate: One Region, Different Markets

August data show why buyers and sellers need a city-level view before making a decision.

Winchester
Median Sale Price
$666,655
+2.6% YoY
45 median DOM

Menifee
Median Sale Price
$574,620
+0.3% YoY
About 43 days to pending

Murrieta
Median Sale Price
$656,565
-2.0% YoY
About 50 days to pending

Temecula
Median Sale Price
$734,514
+0.6% YoY
About 43 days to pending

These differences also connect to a larger affordability issue. As I explained in my recent breakdown of

why a cheaper home does not always mean cheaper housing
,
purchase price is only one part of the equation.

Sources:
Winchester •
Menifee •
Murrieta •
Temecula.

03 • Affordability

More Buyer Leverage Does Not Automatically Mean More Affordability

A home can sit longer. A seller can reduce the price. In addition, a buyer may be able to negotiate closing costs, repairs or a rate buydown.

However, Southwest Riverside County real estate does not become more affordable simply because buyers gain negotiating power. If financing becomes more expensive, the monthly payment can still rise.

Therefore, negotiating leverage and purchasing power should be evaluated separately. A better deal on the house still has to work within the buyer’s monthly budget.

04 • Seller Competition

New Construction Is Part of Your Competition

Southwest Riverside County buyers are not only comparing one resale home with another. They may also be comparing your home with nearby new construction.

That matters even more when mortgage rates rise. Large builders may offer financing incentives, closing-cost assistance or other concessions. Those incentives can reduce a buyer’s effective monthly cost.

A resale seller may not have the same financing tools. Still, price is not the only option. Condition, repairs, credits and presentation can all affect how buyers compare one home with another.

Seller takeaway
Buyers are comparing the complete value proposition: price, condition, monthly payment, incentives and how much work the home may need after closing.

What I am watching when evaluating seller competition:
Resale Inventory
New Construction
Price
Incentives
Days on Market
Condition

05 • Mortgage Rates

Rates Moved Sharply Higher Last Week

Freddie Mac’s weekly survey put the average 30-year fixed mortgage at 7.03% on September 24. That was up from 6.95% one week earlier.

Meanwhile, faster daily measures showed a larger move. Mortgage News Daily’s 30-year index reached about 7.45% on Thursday.

Why can those numbers be different? First, the reports measure the mortgage market differently. Second, they are collected at different times. Most importantly, neither national average is a personal mortgage quote.

Buyer reminder: If an advertisement shows a rate well below the broader market, ask what that rate costs. Discount points, lender credits and builder incentives can change the rate shown to consumers.

Instead, compare the entire loan. Look at the interest rate, points, lender fees, APR, cash to close and monthly payment. The lowest advertised rate is not automatically the lowest-cost financing.

06 • Economy & Rate Watch

The Fed Matters. The Bond Market Matters Too.

Mortgage rates are influenced by Federal Reserve policy. However, the Fed does not directly set the rate on a 30-year mortgage.

Mortgage pricing also responds to Treasury yields, inflation expectations, economic growth and demand for mortgage-backed securities. Therefore, mortgage rates can move even when the Fed has not made a new policy decision that day.

That distinction mattered last week. Bond yields moved higher as investors reacted to inflation and energy concerns. Mortgage pricing moved with them.

More economic data are ahead. Those reports could move bond yields and mortgage pricing again. Still, no single report guarantees that rates will move in a particular direction.

07 • Broader Context

California and U.S. Buyers Have More Homes to Compare

California existing single-family sales reached a seasonally adjusted annual pace of 269,620 in August. That was up 2.4% from July and 1.4% from August 2025.

Meanwhile, the statewide median was $901,420. It was nearly unchanged from one year earlier.

Nationally, August existing-home sales fell 2% to a 3.98 million annual pace. Inventory reached 1.62 million homes, or 4.9 months of supply.

More inventory can give buyers more choices and negotiating room. However, that benefit can be offset when borrowing costs rise. Once again, leverage and affordability are not the same thing.

2–4 Week Outlook

What I Am Watching Next

Mortgage volatility

Rates moved quickly last week. Therefore, daily lender pricing may remain sensitive to new economic data.

Fall inventory

Next, I am watching whether homes continue sitting longer as the seasonal market slows.

Seller adjustments

In addition, price reductions and seller credits may matter more than broad median-price movement.

Builder incentives

Finally, higher market rates can make builder financing incentives more important to payment-sensitive buyers.

Forecast note: These are conditions to monitor, not predictions. Mortgage rates and home prices can move differently than expected as new economic and local market data arrive.

What This Means for Buyers and Sellers

For Buyers

First, do not confuse negotiating leverage with affordability.

Run the full monthly cost before falling in love with the house. Include the mortgage, taxes, insurance, HOA or Mello-Roos, utilities and a maintenance reserve.

Then, if a seller or builder offers credits, compare how those dollars affect your payment and cash to close.

For Sellers

Today’s buyer is highly payment-sensitive.

Therefore, pricing, condition and concessions should be evaluated together rather than separately.

Also, look beyond the house next door. Nearby new construction and builder financing may be competing for the same buyer.

The Takeaway

More Leverage Does Not Automatically Create a Lower Payment

For Southwest Riverside County real estate, that is the important distinction this week. Price, leverage and affordability need to be evaluated together.

Instead of asking whether this is simply a “good” or “bad” market, look at the actual home, financing, competition and monthly cost. Then ask whether those numbers work for your household.

Your Market • Your Decision

Let’s make the numbers make sense.

Buying, selling or deciding whether to stay put? You do not need a sales pitch. You need to understand the market, the numbers and the options available to you.


Let’s Talk About Your Options

Education is the foundation. Preparation is the key.™️

LaMonica Harrison, real estate strategist providing Southwest Riverside County real estate education for buyers and sellers